For their 2015 summer campaign, the Natural History Museum engaged us to design not only their traditional media campaign (billboards, banners, and bus tails), but also a complementary digital campaign to expand their messaging across social media platforms to reach new audiences. The result was the #HowDoYouMuseum campaign, a collection of over twenty five videos and pieces of digital content crafted to highlight the unique museum experiences through the eyes of notable “influencers” – in our initial rollout in early 2016, we included videos with actor Will Ferrell, LA-based artist Gary Baseman, and tv journalist and podcast personality Cara Santa Maria. I was the lead producer for all live action shoots and the final editorial and graphics, along with being the chief liaison between our client NHM, and our digital media and strategy partners, Guru Media.