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CABI

We were hired to shoot and edit two branding videos for clothing company Cabi. I worked closely with the lead producer and director and was involved in every aspect of prep and pre-production – from concepting and script, to fittings and voiceover recordings, culminating in the two ambitious live action shoot days on location – involving both local talent, and Cabi employees flown in from out of town. Multiple location scouts, wardrobe, large crews, catering multiple meals, full vanities arrangements, and clients on set – everything but the kitchen sink.
Oh, and also a kitchen sink.

COMPANY

Imaginary Forces

CREATIVE DIRECTORS

Michelle Dougherty
Dan Meehan

EDITOR

Michael Radtke